“I think it’s one of the best times of the year, getting to see my Spotify Wrapped,” said Isabelle Vu, a senior majoring in human biology. Some users look forward to the Spotify Wrapped release date so much that they’ve begun referring to it as a “holiday.” “This year, people around the world started to embrace the unknown in many ways, so we wanted every piece of creative to feel unique,” Wangelin wrote. Spotify’s Global Head of Brand Design, Rasmus Wangelin, said in a statement that “every year has a slightly different theme.” The team works to create a design that not only tells a story about the shifts in music and audio culture but also brings together the community on common ground.
The music and audio streaming service released its Spotify Wrapped on Wednesday, offering even more features than it had in previous years. It wasn’t until 2017 that the app transitioned to the Spotify Wrapped that users know today, with personalized listening statistics and comparable interactivity, according to Screenrant.
The concept of Spotify Wrapped began back in 2015 when the feature was known as the ‘Year in Music,’ and listed the biggest songs of the year streamed on Spotify as a whole as well as an individual user’s top 100 songs. After scrolling through their own musical playbook of the year and discovering the artists and songs they loved the most, many users share their Spotify Wrapped results on social media, allowing them to connect with others who share similar musical end-of-year recaps. Each December, Spotify users anticipate the release of Spotify Wrapped to see and relive the music that defined their year.
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